<?xml version="1.0" encoding="ISO-8859-1"?>

<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
	<channel>
		<title><![CDATA[PureTalkForum Debate & Discussion Forum - Music]]></title>
		<link>http://www.puretalkforum.com</link>
		<description>Discuss and share your thoughts on all different kinds of music.</description>
		<language>en</language>
		<lastBuildDate>Thu, 09 Sep 2010 00:20:38 GMT</lastBuildDate>
		<generator>vBulletin</generator>
		<ttl>60</ttl>
		<image>
			<url>http://www.puretalkforum.com/images/monkeybatter/misc/rss.jpg</url>
			<title><![CDATA[PureTalkForum Debate & Discussion Forum - Music]]></title>
			<link>http://www.puretalkforum.com</link>
		</image>
		<item>
			<title>Snoop Dogg debuts as 1st hip-hop artist to be featured</title>
			<link>http://www.puretalkforum.com/f52/snoop-dogg-debuts-1st-hip-hop-7343.html</link>
			<pubDate>Fri, 03 Sep 2010 23:17:53 GMT</pubDate>
			<description><![CDATA[Snoop Dogg debuts as 1st hip-hop artist to be  featured in hit video game 'Rock Band'
 By CARMEN CASTRO
Associated  Press Writer
  (AP) 10:03:06 AM (ET), Friday,  September 3, 2010 (NEW YORK) 

  Rap and rock will collide once again _ this time in a video game.
 Fans of the hit game "Rock Band" will get a chance to jam to some hip-hop,  thanks to Snoop Dogg.
 He's the first rap artist to be featured in the video game, which already has  songs from top artists like Jimi Hendrix, The Who, AC/DC and Green Day.
 Eight Snoop Dogg tracks will appear in the "Rock Band" music store. The game  will be released Tuesday.
 Some of Snoop Doggs's songs were reproduced for the game. They will include  such popular hits as "Drop It Like It's Hot," "Who Am I (What's My Name)?" and  "Sensual Seduction."
 "Rock Band" is published by Viacom Inc.'s MTV Games unit and Electronic Arts  Inc.

   ------------------------------------------------------------------------
* Snoop back in the limelight in a virtual way. *]]></description>
			<content:encoded><![CDATA[<div>Snoop Dogg debuts as 1st hip-hop artist to be  featured in hit video game 'Rock Band'<br />
 By CARMEN CASTRO<br />
Associated  Press Writer<br />
  (AP) 10:03:06 AM (ET), Friday,  September 3, 2010 (NEW YORK) <br />
<br />
  Rap and rock will collide once again _ this time in a video game.<br />
 Fans of the hit game &quot;Rock Band&quot; will get a chance to jam to some hip-hop,  thanks to Snoop Dogg.<br />
 He's the first rap artist to be featured in the video game, which already has  songs from top artists like Jimi Hendrix, The Who, AC/DC and Green Day.<br />
 Eight Snoop Dogg tracks will appear in the &quot;Rock Band&quot; music store. The game  will be released Tuesday.<br />
 Some of Snoop Doggs's songs were reproduced for the game. They will include  such popular hits as &quot;Drop It Like It's Hot,&quot; &quot;Who Am I (What's My Name)?&quot; and  &quot;Sensual Seduction.&quot;<br />
 &quot;Rock Band&quot; is published by Viacom Inc.'s MTV Games unit and Electronic Arts  Inc.<br />
<br />
   ------------------------------------------------------------------------<br />
* Snoop back in the limelight in a virtual way. *</div>

]]></content:encoded>
			<category domain="http://www.puretalkforum.com/f52/">Music</category>
			<dc:creator>ash1280</dc:creator>
			<guid isPermaLink="true">http://www.puretalkforum.com/f52/snoop-dogg-debuts-1st-hip-hop-7343.html</guid>
		</item>
		<item>
			<title><![CDATA[Chris Brown's music career back on track with 'Deuces']]></title>
			<link>http://www.puretalkforum.com/f52/chris-brown-s-music-career-back-7342.html</link>
			<pubDate>Thu, 02 Sep 2010 22:03:01 GMT</pubDate>
			<description><![CDATA[*Chris Brown's music career back on track with 'Deuces'* 			 			 			 		  		 		Image: http://start.localnet.com/news/images/People_Chris_Brown.sff.jpg 



Chris Brown's music career back on track with 'Deuces,' which is No. 1 on the R&B charts
(AP) 05:24:02 PM (ET), Thursday, September 2, 2010 (NEW YORK) 
Chris Brown is back to a familiar place _ the No. 1 spot on the Billboard charts.

The 21-year-old's latest song, the goodbye groove "Deuces," hit the top spot of Billboard's R&B/Hip-Hop songs chart this week.

Since Brown's February 2009 altercation with then-girlfriend Rihanna, he has not had much success musically. He released his third album "Graffiti" in Dec. 2009 and it's his lowest selling CD to date. Only two songs from the album hit the charts; the first single "I Can Transform Ya" peaked at No. 20 on the pop charts.

"Deuces" appears on Brown's mixtape, "Fan of a Fan," and it features rappers Tyga and Kevin McCall.

Brown also stars in the heist thriller "Takers," which debuted on top of the box office last week.

___

Online:

Chris Brown | The Official Chris Brown Site (http://www.chrisbrownworld.com/)


--------------------------------------------------------------------------------
* A more confident Chris Brown. *  Image: http://www.randomchatter.org/images/smilies/wink.gif 
 		  		  		  		 		 			 				__________________]]></description>
			<content:encoded><![CDATA[<div><b>Chris Brown's music career back on track with 'Deuces'</b> 			 			 			 		  		 		<img src="http://start.localnet.com/news/images/People_Chris_Brown.sff.jpg" border="0" alt="" onload="NcodeImageResizer.createOn(this);" /><br />
<br />
<br />
<br />
Chris Brown's music career back on track with 'Deuces,' which is No. 1 on the R&amp;B charts<br />
(AP) 05:24:02 PM (ET), Thursday, September 2, 2010 (NEW YORK) <br />
Chris Brown is back to a familiar place _ the No. 1 spot on the Billboard charts.<br />
<br />
The 21-year-old's latest song, the goodbye groove &quot;Deuces,&quot; hit the top spot of Billboard's R&amp;B/Hip-Hop songs chart this week.<br />
<br />
Since Brown's February 2009 altercation with then-girlfriend Rihanna, he has not had much success musically. He released his third album &quot;Graffiti&quot; in Dec. 2009 and it's his lowest selling CD to date. Only two songs from the album hit the charts; the first single &quot;I Can Transform Ya&quot; peaked at No. 20 on the pop charts.<br />
<br />
&quot;Deuces&quot; appears on Brown's mixtape, &quot;Fan of a Fan,&quot; and it features rappers Tyga and Kevin McCall.<br />
<br />
Brown also stars in the heist thriller &quot;Takers,&quot; which debuted on top of the box office last week.<br />
<br />
___<br />
<br />
Online:<br />
<br />
<a href="http://www.chrisbrownworld.com/" target="_blank">Chris Brown | The Official Chris Brown Site</a><br />
<br />
<br />
--------------------------------------------------------------------------------<br />
* A more confident Chris Brown. *  <img src="http://www.randomchatter.org/images/smilies/wink.gif" border="0" alt="" onload="NcodeImageResizer.createOn(this);" /><br />
 		  		  		  		 		 			 				__________________</div>

]]></content:encoded>
			<category domain="http://www.puretalkforum.com/f52/">Music</category>
			<dc:creator>ash1280</dc:creator>
			<guid isPermaLink="true">http://www.puretalkforum.com/f52/chris-brown-s-music-career-back-7342.html</guid>
		</item>
		<item>
			<title><![CDATA[Why Chris Brown Won't Tour With Usher]]></title>
			<link>http://www.puretalkforum.com/f52/why-chris-brown-won-t-tour-7320.html</link>
			<pubDate>Sun, 29 Aug 2010 04:37:09 GMT</pubDate>
			<description><![CDATA[*Why Chris Brown Won't Tour With Usher*


*By *PopEater Staff (http://www.popeater.com/bloggers/popeater-staff/)*  Posted* Aug 29th 2010 12:31AM

      
   
 Image: http://www.blogcdn.com/www.popeater.com/media/2010/08/chris-brown.200cf0828.jpg After July's well-received joint appearance onstage in Jamaica, and an enthusiastic remark that producer Bryan-Michael Cox made in an interview with Jermaine Dupri ("Usher and the boy Chris Brown are going on tour, y'all know that, right?"), fans expected a major concert collaboration to be announced.

On Tuesday's broadcast of BET's '106th and Park,' however, Chris Brown dismissed the rumor while plugging his film 'Takers,' saying he wanted to focus on solo efforts. Many questioned the explanation, and speculated that Usher -- whose reps have issued a statement denying a tour partnership -- wants to distance himself Brown, still struggling to repair his image after his notorious 2009 arrest for assaulting then-girlfriend Rihanna.

But now, a source is telling the New York Post that there's a much simpler reason: money.

An industry insider points to Brown's current Live Nation contract as the roadblock, because it's a deal Brown reportedly can't be freed from in order to be loaned out for a tour with Usher. In other words, he'd potentially be subject to legal action if he broke the agreement. 

Meanwhile, another source tells the Post all is copacetic between the singers: "Usher has no issue with Chris....He and his camp were absolutely positive to the notion of touring. There were discussions, but it did not pan out." 

Brown is famously banned (http://www.popeater.com/2010/06/08/chris-brown-great-britain-tour-visa-denied/) from performing in the United Kingdom, thanks to the case that made him as well-known among many celeb-watchers for his domestic violence crime as for his music career. Although a judge recently praised (http://www.popeater.com/2010/08/26/chris-brown-praised-judge-probation-rihanna/) the 21-year-old singer's progress in a probation hearing, he reportedly continues having trouble securing a travel visa for overseas performances, and getting radio programmers to play his singles.
-------------------------------------------------------------------------
* Think it's agreeable in some cases the Rihanna incident will follow Chris Brown for a while. *]]></description>
			<content:encoded><![CDATA[<div><b>Why Chris Brown Won't Tour With Usher</b><br />
<br />
<a href="http://www.popeater.com/2010/08/28/chris-brown-no-tour-with-usher/#comments" target="_blank"><br />
</a><br />
<b>By </b><a href="http://www.popeater.com/bloggers/popeater-staff/" target="_blank">PopEater Staff</a><b>  Posted</b> Aug 29th 2010 12:31AM<br />
<br />
      <br />
   <br />
 <img src="http://www.blogcdn.com/www.popeater.com/media/2010/08/chris-brown.200cf0828.jpg" border="0" alt="" onload="NcodeImageResizer.createOn(this);" />After July's well-received joint appearance onstage in Jamaica, and an enthusiastic remark that producer Bryan-Michael Cox made in an interview with Jermaine Dupri (&quot;Usher and the boy Chris Brown are going on tour, y'all know that, right?&quot;), fans expected a major concert collaboration to be announced.<br />
<br />
On Tuesday's broadcast of BET's '106th and Park,' however, Chris Brown dismissed the rumor while plugging his film 'Takers,' saying he wanted to focus on solo efforts. Many questioned the explanation, and speculated that Usher -- whose reps have issued a statement denying a tour partnership -- wants to distance himself Brown, still struggling to repair his image after his notorious 2009 arrest for assaulting then-girlfriend Rihanna.<br />
<br />
But now, a source is telling the New York Post that there's a much simpler reason: money.<br />
<br />
An industry insider points to Brown's current Live Nation contract as the roadblock, because it's a deal Brown reportedly can't be freed from in order to be loaned out for a tour with Usher. In other words, he'd potentially be subject to legal action if he broke the agreement. <br />
<br />
Meanwhile, another source tells the Post all is copacetic between the singers: &quot;Usher has no issue with Chris....He and his camp were absolutely positive to the notion of touring. There were discussions, but it did not pan out.&quot; <br />
<br />
Brown is famously <a href="http://www.popeater.com/2010/06/08/chris-brown-great-britain-tour-visa-denied/" target="_blank">banned</a> from performing in the United Kingdom, thanks to the case that made him as well-known among many celeb-watchers for his domestic violence crime as for his music career. Although a <a href="http://www.popeater.com/2010/08/26/chris-brown-praised-judge-probation-rihanna/" target="_blank">judge recently praised</a> the 21-year-old singer's progress in a probation hearing, he reportedly continues having trouble securing a travel visa for overseas performances, and getting radio programmers to play his singles.<br />
-------------------------------------------------------------------------<br />
* Think it's agreeable in some cases the Rihanna incident will follow Chris Brown for a while. *</div>

]]></content:encoded>
			<category domain="http://www.puretalkforum.com/f52/">Music</category>
			<dc:creator>ash1280</dc:creator>
			<guid isPermaLink="true">http://www.puretalkforum.com/f52/why-chris-brown-won-t-tour-7320.html</guid>
		</item>
		<item>
			<title>metal/hard rock/rock/alternative what do you prefer</title>
			<link>http://www.puretalkforum.com/f52/metal-hard-rock-rock-alternative-what-7306.html</link>
			<pubDate>Thu, 26 Aug 2010 23:16:49 GMT</pubDate>
			<description>for me it has to be metal, hard rock and alternative it has been for about 8 years since i went through a gothic phase that kicked off the love of metal music i used to like dance and trance but it got repetative after a while so i switched to rock and metal</description>
			<content:encoded><![CDATA[<div>for me it has to be metal, hard rock and alternative it has been for about 8 years since i went through a gothic phase that kicked off the love of metal music i used to like dance and trance but it got repetative after a while so i switched to rock and metal</div>

]]></content:encoded>
			<category domain="http://www.puretalkforum.com/f52/">Music</category>
			<dc:creator>SecretsLiesInTheseEyes</dc:creator>
			<guid isPermaLink="true">http://www.puretalkforum.com/f52/metal-hard-rock-rock-alternative-what-7306.html</guid>
		</item>
		<item>
			<title>The Business of Hip Hop: Brand Masters Bring in the Cash</title>
			<link>http://www.puretalkforum.com/f52/business-hip-hop-brand-masters-bring-7290.html</link>
			<pubDate>Wed, 25 Aug 2010 09:44:22 GMT</pubDate>
			<description><![CDATA[*The Business of Hip Hop: Brand Masters Bring in the Cash*

      	          By SHERYL NANCE-NASH (http://www.dailyfinance.com/writers/sheryl-nance-nash/)      	  Posted 5:00 AM 08/25/10                    	
       	       	              
       	             Image: http://o.aolcdn.com/dims-global/dims3/BLOG/resize/186x/quality/90/http://www.blogcdn.com/www.dailyfinance.com/media/2010/08/jayz.jpg 
                                                           


 For many rap and hip-hop artists, behind all the trash talking, posturing and flaunting the big life, it's all about business. Forbes magazine recently ranked the top 20 earners on its Hip Hop Cash Kings list (http://www.forbes.com/2010/08/16/jay-z-diddy-akon-business-entertainment-hip-hop-cash-kings.html), which spotlights male recording artists whose work is primarily classified as hip-hop or rap. Over the past 12 months, the big names on the list racked up a total of about $300 million. The cash crown for the second year in a row went to Jay-Z (pictured), with $63 million. No. 2 was Diddy at $30 million, followed by Akon at $21, Lil Wayne at $20 million.
These guys are brand masters: How else could they withstand the double whammy of an off-again-on-again economy and the technological revolution that has allowed consumers just download their favorite singles rather than buying entire CDs?

Take Jay-Z, for example. He not only has a new album, a worldwide tour (which according to Forbes, is grossing more than $1 million per show on average), he co-owns the 40/40 nightclub chain, and he's a part-owner of the NBA's New Jersey Nets. He and the other Cash Kings bring in the Benjamins not just from record sales, but digital downloads, touring, films, TV shows, endorsements, books and other entertainment ventures. A couple of years back, rapper 50 Cent made the headlines after he reportedly received a $400 million paycheck after the Coca-Cola Company (KO (http://www.dailyfinance.com/quotes/the-coca-cola-company/ko/nys)) bought Glaceau, the firm behind his energy drink Formula 50. At the time, 50 Cent had a 10% share of Glaceau. 

"Many rappers are also making money by attaching their name to a clothing line, like Diddy's Sean John or Akon's Konvict Clothing label, perfume and other items they can sell to their fans," says Josh Gair, CEO of Impact Entertainment Services. "Sometimes they actually own the company, other times they are simply licensing their names for a royalty. Either way, it is a nice passive income," he says. 

Rappers are also expanding their territory. "Years ago, rappers would never have considered doing corporate bookings or private gigs like bar mitzvahs, but today the perception has changed and it is good money and they don't have to worry about ticket sales," says Gair. "We booked a big-name rap star for a bar mitzvah, and the rapper was paid in the high six figures," he adds. 

Relative newcomer Drake, according to Forbes, banked $9 million over the past 12 months, thanks to a new record deal, an advertising pact with Sprite and an agreement with Virgin America that plasters his likeness onto the sides of airplanes. And entrepreneurial rappers aren't locking themselves into a one-genre outlook. Look no further than Akon, whose Interscope-backed imprint, Kon Live Distribution, is home to superstar Lady Gaga.
*
Getting a Fair Shake Via Joint Ventures*

It wasn't always this good. Rap and hip-hop have come a long way. In the '80s, the industry saw the inception of the distribution deal, recalls Brett Wright, co-CEO and chief creative officer of Vibe magazine, which chronicles all things cool. Def Jam, the brain child of Russell Simmons and Rick Rubin, was one of the the first hip-hop labels. "Def Jam was the first big success," says Wright. Its success and that of others got industry attention. "The majors saw it as a big opportunity and began investing more money," he adds. Before long, there were multimillion dollar successes like Andre Harrell's Uptown Records, Death Row and Tommy Boy Records.

By the early to mid-'90s, the production deals turned into joint ventures -- major labels partnering on a more equitable level with smaller ones, such as the Motown deal with Universal (VIVEF (http://www.dailyfinance.com/quotes/vivendi-ord-shs/vivef/nao)), the Def Jam deal with Island Records, among others, says Wright. "The big companies developed big artists like Mary J. Blige and Jermaine Dupri," he adds.

The joint-venture business model helped the upstarts overcome barriers to entry with radio promotion, sales and distribution muscle, says Wright.

But the days when rappers made the majority of their money from concerts, and record, T-shirt and poster sales are long gone. "In the '90s," says Wright, "the hottest artists could make $10,000-$20,000 a show, sell thousands in merchandise and sell records at the store, and there were publishing royalties. Now the record sales have become a much smaller piece, if you're not in the 1% to 2% of the big name artists." 
*
Riding the Internet Revolution*

The Internet changed everything. "The net had a big play in how dramatically the business shifted. Not overnight, but quickly," says Wright. Napster threatened the record industry's business model. Labels fought the technology and lost significant battles, says Wright. iTunes now accounts for 30% to 40% of all music sales, he notes. 

But the Web has also given rise to a generation of pirates who have cut into the labels' revenues. Some black music divisions died because of shrinking revenues. But technology would prove a boon for new rappers who could get their own music out there on shoestring budgets. Today, it's all about YouTube and social networking. "If you can get 500,000 downloads of a song then you can go to a label and show a track record," says Wright, highlighting the upside of the technological changes. "You can then do business on your own terms, you're not beholden to a record label."

One example of a rapper who has committed full-force to the Internet model is Anthony "AZ" Cruz, who created HeyAZ.com, a digital platform for the hip-hop culture. AZ is best known for his collaborations with Nas and as a member of hip-hop group The Firm. HeyAZ.com acts as hip-hop museum, social network, and online mobile music and media zone.

It all seems like something from a galaxy far, far, away, compared to 1979, when the Sugarhill Gang hit the airwaves with what is viewed as the first big rap song, "Rappers Delight." For a long time those lyrics stuck, "Just throw your hands up in the air and party hardy like you just don't care. Let's do it don't stop y'all, a tick a tock y'all, you don't stop, go hotel motel what you gonna do today (say what)."

At best, back then rap and hip-hop was dismissed as a passing, urban fancy. But more than 30 years later, it's still here, with its own piece of the business world, not totally unlike Wall Street. Both have plenty of gangstas who live large, take risks and are driven by ka-ching -- mo' money, mo' money, mo' money.
--------------------------------------------------------------------------
* Where's Hatchet when you need him.He would of been impressed.
I admired Russell Simmons and the way he does business,making this industry a "Fortune-type" corporate setting.
Jermaine Dupri  has been going  for a while...the youngest of them  all (just about) owning record labels such as Ruffhouse and introducing such acts as Kris Kross.
As we know it this industry is still growing in leaps and bounds and gaining respect throughout the entertainment and business fields. *


  

   ]]></description>
			<content:encoded><![CDATA[<div><b>The Business of Hip Hop: Brand Masters Bring in the Cash</b><br />
<br />
      	          By <a href="http://www.dailyfinance.com/writers/sheryl-nance-nash/" target="_blank">SHERYL NANCE-NASH</a>      	  Posted 5:00 AM 08/25/10                    	<br />
       	       	              <br />
       	             <img src="http://o.aolcdn.com/dims-global/dims3/BLOG/resize/186x/quality/90/http://www.blogcdn.com/www.dailyfinance.com/media/2010/08/jayz.jpg" border="0" alt="" onload="NcodeImageResizer.createOn(this);" /><br />
                                                           <br />
<br />
<br />
 For many rap and hip-hop artists, behind all the trash talking, posturing and flaunting the big life, it's all about business. <i>Forbes </i>magazine recently ranked the top 20 earners on its <a href="http://www.forbes.com/2010/08/16/jay-z-diddy-akon-business-entertainment-hip-hop-cash-kings.html" target="_blank">Hip Hop Cash Kings list</a>, which spotlights male recording artists whose work is primarily classified as hip-hop or rap. Over the past 12 months, the big names on the list racked up a total of about $300 million. The cash crown for the second year in a row went to Jay-Z (pictured), with $63 million. No. 2 was Diddy at $30 million, followed by Akon at $21, Lil Wayne at $20 million.<br />
These guys are brand masters: How else could they withstand the double whammy of an off-again-on-again economy and the technological revolution that has allowed consumers just download their favorite singles rather than buying entire CDs?<br />
<br />
Take Jay-Z, for example. He not only has a new album, a worldwide tour (which according to <i>Forbes</i>, is grossing more than $1 million per show on average), he co-owns the 40/40 nightclub chain, and he's a part-owner of the NBA's New Jersey Nets. He and the other Cash Kings bring in the Benjamins not just from record sales, but digital downloads, touring, films, TV shows, endorsements, books and other entertainment ventures. A couple of years back, rapper 50 Cent made the headlines after he reportedly received a $400 million paycheck after the Coca-Cola Company (<a href="http://www.dailyfinance.com/quotes/the-coca-cola-company/ko/nys" target="_blank">KO</a>) bought Glaceau, the firm behind his energy drink Formula 50. At the time, 50 Cent had a 10% share of Glaceau. <br />
<br />
&quot;Many rappers are also making money by attaching their name to a clothing line, like Diddy's Sean John or Akon's Konvict Clothing label, perfume and other items they can sell to their fans,&quot; says Josh Gair, CEO of Impact Entertainment Services. &quot;Sometimes they actually own the company, other times they are simply licensing their names for a royalty. Either way, it is a nice passive income,&quot; he says. <br />
<br />
Rappers are also expanding their territory. &quot;Years ago, rappers would never have considered doing corporate bookings or private gigs like bar mitzvahs, but today the perception has changed and it is good money and they don't have to worry about ticket sales,&quot; says Gair. &quot;We booked a big-name rap star for a bar mitzvah, and the rapper was paid in the high six figures,&quot; he adds. <br />
<br />
Relative newcomer Drake, according to <i>Forbes,</i> banked $9 million over the past 12 months, thanks to a new record deal, an advertising pact with Sprite and an agreement with Virgin America that plasters his likeness onto the sides of airplanes. And entrepreneurial rappers aren't locking themselves into a one-genre outlook. Look no further than Akon, whose Interscope-backed imprint, Kon Live Distribution, is home to superstar Lady Gaga.<br />
<b><br />
Getting a Fair Shake Via Joint Ventures</b><br />
<br />
It wasn't always this good. Rap and hip-hop have come a long way. In the '80s, the industry saw the inception of the distribution deal, recalls Brett Wright, co-CEO and chief creative officer of <i>Vibe </i>magazine<i>, </i>which chronicles all things cool. Def Jam, the brain child of Russell Simmons and Rick Rubin, was one of the the first hip-hop labels. &quot;Def Jam was the first big success,&quot; says Wright. Its success and that of others got industry attention. &quot;The majors saw it as a big opportunity and began investing more money,&quot; he adds. Before long, there were multimillion dollar successes like Andre Harrell's Uptown Records, Death Row and Tommy Boy Records.<br />
<br />
By the early to mid-'90s, the production deals turned into joint ventures -- major labels partnering on a more equitable level with smaller ones, such as the Motown deal with Universal (<a href="http://www.dailyfinance.com/quotes/vivendi-ord-shs/vivef/nao" target="_blank">VIVEF</a>), the Def Jam deal with Island Records, among others, says Wright. &quot;The big companies developed big artists like Mary J. Blige and Jermaine Dupri,&quot; he adds.<br />
<br />
The joint-venture business model helped the upstarts overcome barriers to entry with radio promotion, sales and distribution muscle, says Wright.<br />
<br />
But the days when rappers made the majority of their money from concerts, and record, T-shirt and poster sales are long gone. &quot;In the '90s,&quot; says Wright, &quot;the hottest artists could make $10,000-$20,000 a show, sell thousands in merchandise and sell records at the store, and there were publishing royalties. Now the record sales have become a much smaller piece, if you're not in the 1% to 2% of the big name artists.&quot; <br />
<b><br />
Riding the Internet Revolution</b><br />
<br />
The Internet changed everything. &quot;The net had a big play in how dramatically the business shifted. Not overnight, but quickly,&quot; says Wright. Napster threatened the record industry's business model. Labels fought the technology and lost significant battles, says Wright. iTunes now accounts for 30% to 40% of all music sales, he notes. <br />
<br />
But the Web has also given rise to a generation of pirates who have cut into the labels' revenues. Some black music divisions died because of shrinking revenues. But technology would prove a boon for new rappers who could get their own music out there on shoestring budgets. Today, it's all about YouTube and social networking. &quot;If you can get 500,000 downloads of a song then you can go to a label and show a track record,&quot; says Wright, highlighting the upside of the technological changes. &quot;You can then do business on your own terms, you're not beholden to a record label.&quot;<br />
<br />
One example of a rapper who has committed full-force to the Internet model is Anthony &quot;AZ&quot; Cruz, who created HeyAZ.com, a digital platform for the hip-hop culture. AZ is best known for his collaborations with Nas and as a member of hip-hop group The Firm. HeyAZ.com acts as hip-hop museum, social network, and online mobile music and media zone.<br />
<br />
It all seems like something from a galaxy far, far, away, compared to 1979, when the Sugarhill Gang hit the airwaves with what is viewed as the first big rap song,<i> &quot;</i>Rappers Delight.&quot; For a long time those lyrics stuck, &quot;Just throw your hands up in the air and party hardy like you just don't care. Let's do it don't stop y'all, a tick a tock y'all, you don't stop, go hotel motel what you gonna do today (say what).&quot;<br />
<br />
At best, back then rap and hip-hop was dismissed as a passing, urban fancy. But more than 30 years later, it's still here, with its own piece of the business world, not totally unlike Wall Street. Both have plenty of gangstas who live large, take risks and are driven by ka-ching -- mo' money, mo' money, mo' money.<br />
--------------------------------------------------------------------------<br />
* Where's Hatchet when you need him.He would of been impressed.<br />
I admired Russell Simmons and the way he does business,making this industry a &quot;Fortune-type&quot; corporate setting.<br />
Jermaine Dupri  has been going  for a while...the youngest of them  all (just about) owning record labels such as Ruffhouse and introducing such acts as Kris Kross.<br />
As we know it this industry is still growing in leaps and bounds and gaining respect throughout the entertainment and business fields. *<br />
<br />
<br />
  <br />
<br />
   <a href="http://www.dailyfinance.com/about" target="_blank"><br />
</a></div>

]]></content:encoded>
			<category domain="http://www.puretalkforum.com/f52/">Music</category>
			<dc:creator>ash1280</dc:creator>
			<guid isPermaLink="true">http://www.puretalkforum.com/f52/business-hip-hop-brand-masters-bring-7290.html</guid>
		</item>
	</channel>
</rss>
